Outreach Team: Team Development

Step 1. Begin by reaching out to writers, social media professionals, journalists, and marketing specialists to find a Team Lead. Ideally, you will find someone who also has training in some aspect of emergency preparedness, like the Medical Reserve Corps (MRC) or CERT (Community Emergency Response Team).

Step 2. Once you have a Team leader in place, have them work with the Leadership Team to develop a logo for the Organization.

Step 3. Contribute to building the Organization’s website and developing a social media presence, focusing on the social media that is most effective for your specific community.

Step 4. Write educational and news posts for the website blog. 

Step 5. Work with each Organizational team as it onboards to develop its branding (Name and Team Patch).

Step 6. Develop a branding kit for the Organization, including fonts, colors, and logo.

Step 7. Create a Google Drive for the Organization to store photos of Organizational events, logo files, and other marketing materials. Include forms for community member and volunteers to request help from the team with promotional materials, articles, press releases, and information.

Step 8. Recruit additional members of the Outreach Team and assign them to specific roles as needed.

Step 9. Meet with the community Emergency Manager and Public Information Officer to discuss how to assist those professionals in the event of an emergency and to begin to build a working relationship.

Step 10. Prepare a Scope of Practice document to formalize the Team’s operations.

Step 11. Work with leadership to create organizational charts to formalize procedures and decision-making protocols.